For law firms
Most firms know they should post. The partner who understands the practice area is the same person billing at several hundred dollars an hour, so the content calendar is always the thing that slips. Six weeks go by, the last post is stale, and the firm looks quieter than it is.
Noian handles the drafting so the expensive part of your day stays billable. You describe your practice areas once, and the platform produces posts written in your firm's voice with a review step before anything goes live. Nothing publishes without a human approving it, which matters more in this profession than in almost any other.
Ordered by what actually returns something for law firms. Running two channels properly beats running five badly.
The highest-value platform for most firms by a wide margin. Referrals in law come from other professionals, and LinkedIn is where in-house counsel, accountants and other firms actually see you. Commercial, employment and IP practices should treat this as the primary channel.
Still where consumer-facing practices get found. Family, personal injury, immigration and estate work draw real enquiries from local Facebook presence, particularly where community groups are active.
Worth it for consumer practices building a recognisable personal brand, and increasingly for recruiting associates. Low priority for commercial firms.
High effort, high durability. A clear explainer on a common question keeps pulling search traffic for years, which suits practice areas where clients research before they call.
Legal marketing is regulated in a way most industries are not. Noian's review step exists precisely because of this. Treat the points below as the categories to watch, and confirm the specifics against your own state bar, since the rules differ meaningfully between jurisdictions.
This is general information to help you ask the right questions, not professional or legal advice. Rules differ by country, state and regulator, so verify anything here against your own governing body before you rely on it.
Four content types that work for law firms, with real examples rather than categories.
The single highest-performing format for firms. Take the question you answer on every intake call and answer it publicly. It demonstrates competence without touching a real matter.
Examples
A short note when something changes in your practice area. This is what makes other professionals follow a firm's page, and it is the content most likely to earn a referral.
Examples
Hiring is a real business problem for firms, and candidates research culture before applying. Attorney backgrounds, pro bono work and community involvement do double duty as client trust signals.
Examples
Prospective clients are often intimidated. Explaining how consultations work, what documents to bring and how fees are structured removes friction before the first call.
Examples
Firms do not need volume, they need consistency. Two solid posts a week beats a burst of ten followed by two dormant months. Depth and reliability signal competence in this profession.
Not if it is reviewed before it publishes, which is how Noian works by default. Every draft lands in an approval queue set to manual approval. One caution specific to this profession: there is a timed approval mode that publishes automatically if nobody acts within a set window, 24 hours by default. Leave that off. For a firm, publishing by inaction is exactly the risk you are trying to avoid, and responsibility for the final content stays with you either way.
Yes. You describe your practice areas, jurisdictions and tone during setup, and drafts are generated from that context rather than from generic legal templates. The more specific your brand profile, the less editing you will do.
Very likely, and the requirement varies by state. Noian does not append a disclaimer automatically, so treat it as part of your review step. You can add banned phrases and content constraints to your brand profile, which do shape what gets drafted, but the disclaimer itself needs to go on at review or be built into the post you approve.
This is where it tends to pay off most, because a small firm has no marketing staff at all. The alternative is usually posting nothing. If you already have a marketing coordinator, the gain is smaller and mostly about speed.
Set up your brand profile, connect an account, and review your first drafts. Free to start, and nothing publishes without your approval.
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